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As a genre of film, children's movies tend to be very bright to attract young eyes. The movies posters for Alice in Wonderland released in 2010 are the same. However, Disney made these posters to attract both children and adults. The colors are bright to attract the eye's attention, the well-known actors are in the center and/or in the forefront, and the font style is uniquely Tim Burton .

As in the Corpse Bride and The Nightmare Before Christmas movie posters, the font is closely the same and this font is seen in the poster font of Alice in Wonderland. This type of font is now associated with Tim Burton in most minds to the point where people do not even need his name on a movie poster to know it's one of his movies. The branches of some of trees in a few of the posters are a curl, another visual ploy to associate Tim Burton in the minds of the audience. This same curl can be seen in The Nightmare Before Christmas poster.

The colors and lighting are also uniquely Tim Burton. Although bright colors are used for every Alice in Wonderland poster, darkness is still present. In the poster of the tea party, the world is very bright on top of the table. However, under the table is very dark as if to suggest that things are not always what they seem. The background behind the Red Queen in the left is also very dark as if to suggest the malicious character of the Red Queen. The typical Tim Burton use of color and light works to suggest that although this is the beloved Disney Alice in Wonderland, it will not compare to the animated Alice in Wonderland from 1951. This movie will not be the mere children's film but rather a recreated children's story that is made for both children and adults.

Most of the characters from the film are included within the main posters, as most children's movie posters seem to do, and the main actors are at the forefront and usually the center of each poster. The actors Johnny Depp and Helena Bonham Carter are synonymous with Tim Burton . Many of his movies usually include one if not both of these actors, such as Edward Scissorhands , Sweeny Todd: The Demon Barber of Fleet Street , Charlie and the Chocolate Factory , and Corpse Bride . These two actors are present on nearly all of the posters to again make it obvious that Alice in Wonderland is a film by Tim Burton. Johnny Depp almost takes over the movie poster although Alice is the main character. The creators of this poster are trying to sell the movie through Johnny Depp, a famous actor.

The marketers of this film are pushing the movie to a younger audience through their use of bright colors and presenting a lot of the characters on the movie posters. They are trying to appeal to the Tim Burton audience in the stylized font, the curl of the branches, the use of color and light, and showing Johnny Depp and Helena Bonham Carter. They are also trying to appeal to Johnny Depp's fan base by making sure he's in the forefront and/or center of most of the posters.



Class Discussion Questions for the Movie Poster of the Tea Party for Alice in Wonderland
  • Why are the two main characters in the center of the poster?
  • Why does Johnny Depp have the taller chair? Because he's the biggest star? Why does he have the full tea kettle as opposed to Alice having the tea cup?
  • Why are the two queens on either end? Is there a dispute between the two? What other aspects may signify this dispute?
  • Why is the Red Queen facing away from the other "tea guests"? Because she's the antagonist? Because she doesn't care about others?
  • Why is the White Queen facing the other "tea guests"? Caring toward her subjects?
  • Why does the Red Queen have a bigger table than the others? Signifies conquest of power and control?
  • Why is the floor covered in oriental rugs? Does this speak to a larger cultural aspect?
  • Alice and the Red Queen have full cakes on their tables, and the White Queen has cupcakes. Are there reasons behind these artistic decisions? What may they be?
  • Is there significance of Alice's and the White Queen's hair color compared to the Mad Hatter's and the Red Queen's? Explain.
  • There are happy and bright colors from tabletops up and dark colors from table cloths down. Why?
  • The background starts dark and slowly progresses to light. What's the reasoning behind this artistic decision?
  • Why is "Disney" on the poster but not "Tim Burton"?
  • Why is "Alice in Wonderland" written on what looks like a chalkboard in a picture frame?
  • Why is there a map of Wonderland in the middle foreground?
  • Why are there chairs in front of table? Are they welcoming more guests (or viewers)?
  • Why is the White Rabbit holding up a watch? Is he reminding the public to see the movie starting March 5?
  • Why are there curly branches in left background top? To symbolize Tim Burton's unique style?
  • Why is the “a” in “Wonderland” in the shape of a heart?
  • The movie is rated PG for “fantasy action/violence involving scary images and situations, and for a smoking caterpillar”. Do the posters seem to illustrate some of the reasons why this movie is rated PG?



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